Trae Young "So So Def" Campaign
Trae Young plays fearlessly on the court, shattering the expectations of those who doubted him as a 6’1” point guard. Inspired by Atlanta hip-hop legend Jermaine Dupri, the Forum Low Trae Young channels the underdog mentality the city is known for in a remix of a classic silhouette.
This adidas campaign was designed for display on the homepage and social channels of Footaction, Eastbay, Champs, and Footlocker.
Concept A - Homepage
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Concept A - Story
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Concept A - Social Post
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Concept B - Homepage
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Concept B - Story
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Concept B - Social Post
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Concept C - Homepage
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Concept C - Story
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Concept C - Social Post
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