Old Soles Never Die
The team at Sustainable Business and Innovation was launching a renewed pilot of Nike's "Reuse-A-Shoe" recycling program and brought me in as a designer. Together we developed the "Old Soles Never Die" concept and created the necessary collateral. These included poly mailer bags that were given out at stores in key cities for customers to send back shoes for recycling and a survey card intended to collect data regarding the program.
