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Nike Sportswear campaign for ABC Mart
Working cross-functionally APLA Brand Marketing, APLA Visual Merchandising and Styling teams, I aided in scaling Global Brand Creative's vision into retail reality. My team developed an instructional retail design deck for Nike stores from Latin America to Southeast Asia to guide them in executing this campaign. The retail design deck included options for setting windows and different zones within the stores, graphic applications, and detailed renderings of fixture builds. Our team custom-designed the fixtures for this campaign.
