Feel The Unreal
Nike APLA Airmax Campaign
Working cross-functionally with Global Brand Creative, APLA Brand Marketing, APLA Visual Merchandising and Styling teams, I aided in scaling Global Brand Creative's vision into retail reality. My team developed an instructional retail design deck for Nike stores from Latin America to Southeast Asia to guide them in executing this campaign. The retail design deck included various options for setting windows and different zones within the stores, graphic applications, and detailed renderings of fixture builds. The first three photos are from our immersive pinnacle build in Harajuku, Japan.
