2021 Adidas Creator's Choice Awards
The Creator's Choice Awards are a way of recognizing outstanding work within the Adidas organization. I was asked to design graphics that would serve as the brand identity for the 2021 awards show. These are the three creative directions that I developed.
Contact Sheets
The first was inspired by film photography concept sheets. Red wax pencils were used to make selections which I thought made a fun connection to this being an awards show. I also felt that the film aesthetic blended well with what Adidas has been doing graphically this year.
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Adi Dassler Business Card
When I first saw Adi Dassler's original business card I knew that it would resonate with people today. It's visual style is simple, well known and creates the feeling of nostalgia. This was a nod to the heritage of Adidas.
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Modernist Typographic Revolution
The typographic revolution of Herbert Bayer has inspired many designs and this was no different. Bold, graphic, yet simplistic, I wanted this design to pay tribute to modernism which is deeply connected to the Adidas brand.
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